Strategic Advisor: Marketing and Thought Leadership
If you are not currently getting enough attention for your company, that situation will persist if you bore people. At the same time, if you provide mere entertainment without any real content, you will lose the attention and respect of the biggest influencers in the legal operations world, who are tired of marketing fluff. You have to walk a fine line, and I can help.
In my previous job at one of the world's largest legal technology companies, I published over 50 articles in leading legal technology publications, was quoted over 50 times in various industry news media, and published podcasts with legal operations leaders from companies like Philips 66, Novartis, Microsoft, PNC, DHL, and Santander. I have spoken at Legal Week, ILTA, the Association of Legal Administrators, Buying Legal Council, CLOC and ACC xChange. Most importantly, I launched an award-winning thought leadership campaign-- LegalVIEW Insights-- that used benchmarking data from one of the world's leading sources of performance benchmarking for corporate law departments to drive share of voice to unprecedented levels and generate leads.
As a thought leader, I have proven you can take relatively dry subject matter and make it stimulating and even occasionally funny. You can tie your research to current events or draw historical parallels, be shockingly honest, ask questions nobody has ever asked before (1)(2)(3), and use analogies from everyday life and personal anecdotes that capture people's imagination. I can help your team create highly informative, yet still interesting research, blogs, podcasts, webinars, and in-person speaking engagements that demonstrate your company's subject matter expertise in a way that is different and memorable.
Check this page for a near-comprehensive list of my thought leadership track record.